MAY 22, 2016

Urban Green Living


Serendipity: a luck that takes the form of finding valuable or pleasant things that are not looked for (Merriam-Webster). That’s how I felt about joining Let it Grow, an initiative founded by an enthusiastic group of people who were convinced they could inspire healthier city living by showing the benefits of plants and flowers. 

In March I was asked if I wanted to help create a new platform for urban green living. On the Let it Grow website, we mapped out innovative projects around the world and revealed the stories of game changers taking the future of their cities into their own hands, one green idea at a time. By bringing together these initiatives, Let it Grow contributes to the movement of urban green living and inspires others to make a positive impact on the quality of life in their cities. 

As part of the social media strategy, we started bi-weekly Instagram Takeovers on the Let it Grow Instagram account and asked photographers to share their city through a green lens. By promoting the hashtag #weletitgrow, we want to inspire people to look at their cities in a different way, creating a community of urban green enthusiasts. I kicked off their series of Instagram Takeovers in Amsterdam and presented a new take on where city and nature meet. 

From the rooftop of science center NEMO to quiet street-lined gardens to urban garden shop Wildernis and the Saturday farmer’s market Noordermarkt, I took people on a green walk through Amsterdam. Check out more of the photos on Instagram by clicking on the hashtag #urbangreenamsterdam, and be sure to check back regularly for new Instagram Takeovers from cities like Ljubljana, Montreal, Paris and more! You can find out more about the project on or follow along on Facebook, Twitter, and Instagram.